Spotify’s Sub-Saharan Africa Head of Music, Phiona Okumu, says they are committed to giving Ghanaian artistes the needed worldwide exposure and aiding them to connect more with the new audiences around the world.
According to Madam Okumu, programmes like RADAR and EQUAL were targeted at giving Ghanaian artistes and musicians from other African countries the exposure to sell their culture.
Recently, rising Ghanaian music sensation Black Sherif was among six African megastars who joined Spotify’s RADAR programme, while Gyakie and Amaarae were also named in Spotify’s EQUAL campaign.
In an interview, Madam Okumu said her outfit was poised to introduce more programmes like EQUAL to ensure that there was more gender balance in the Ghanaian music industry.
“Our commitment to advancing the music culture in Ghana can be seen in the various projects we have undertaken with various Ghanaian artistes, including Black Sherif, Gyakie, Amaarae, among others.”
“If you look at the charts, you would find out that there is not a lot of representation of female artistes, so this is what we are looking to change with EQUAL, and so far, we have done one with Gyakie and Amaarae,” she said.
Madam Okumu added that there were more plans to get more new Ghanaian artists on their RADAR platform, which seeks to give artistes more highlights and visibility.
Speaking on whether Spotify had plans for some big acts in Ghana, Madam Okumu said their relationship with Stonebwoy, and Sarkodie, among others, had been great, having worked on lots of their projects.
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