Londona is asking the entire entertainment industry in Ghana to sit up and pay attention to the decline that is overtaking the music sector.
According to the entertainment presenter and critic, everyone should be worried that no Ghanaian artiste made it to the BET nomination list as usual.
The list, which was released last week featured the usual Nigerian suspects Wizkid and Burna Boy, but Sarkodie and Stonebwoy were surprisingly left out.
The duo, who usually regularly feature on the nominations list, and who have both won the awards for themselves missed out entirely for the 2021 nominee list.
While speaking in live studio discussion with Doctar Cann on Happy FM’s Showbiz Xtra, Londona highlighted the severe implications of the unfortunate course of events.
According to him, Ghana is among the biggest competitors when it comes to African music and if despite her position in the African music scene, Ghana still does not make the BETs, then Ghanaians need to ask the question ‘What are we doing wrong?’
“The likes of Sarkodie, Stonebwoy and the others are still in the game and they are the ones raising our flag now. They are also the same class as Burna Boy and Wizkid who keep receiving BET nominations so if after a whole year’s work, no Ghanaian artiste receives a nomination, then it calls for a sober reflection on our music or entertainment industry”.
“If anyone says BET is not a local award scheme so it doesn’t concern us, they are very mistaken. Once we pride ourselves as the country with some of the best entertainers in Africa, we should be worried if we do not get nominated for BET awards”.
Even though some celebrities have stated that the BET is not an important award because it’s not a local award, Londona explained that it is also a measure of progress for Ghana as a whole.
He argued that Ghanaians must not think of this only in relation to musicians but also actors, sportsmen, presenters and everyone else in the entertainment industry.
Londona concluded whatever is being done wrong will be fixed and the organizers of the award scheme will also focus on Ghana and fish out deserving entertainers for nominations.
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