World Cup winners Iker Casillas and Kaka will be arriving in Ghana with the FIFA World Cup trophy as part of the FIFA World Cup Trophy Tour by Coca-Cola.
The trophy will be on a global journey that will include Ghana and all the 31 remaining qualifying countries for the first time ahead of the 2022 Fifa World Cup to be staged in Qatar in November.
“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice‑President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.
Coca-Cola is welcoming fans to a once-in-a-lifetime chance to view the most recognized emblem in football and experience the true magic of the FIFA World CupTM, the world’s largest and most anticipated single-sport event.
Coca-FIFA Cola’s World Cup Trophy Tour will visit 51 nations and territories, bringing Coca-Cola and FIFA closer to their objective of visiting all 211 FIFA member associations by 2030. For the first time, the tour will go to all 32 FIFA World Cup qualifying countries, exciting fans around the world through unique consumer experiences.
“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”
At the first stop event in Dubai, FIFA World Cup winners Iker Casillas and Kaká revealed their enthusiasm for the game.
Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”
Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”
The FIFA World Cup is a globally recognized sporting event that is watched by billions. FIFA is committed to expanding prospects for beneficial social and environmental impact, as well as setting new standards in the implementation of global sporting and exciting fan-centric programs, such as the FIFA World Cup Trophy Tour by Coca-Cola, as an example to everyone.
Coca Cola’s FIFAWorld Cup Trophy Tour has a mission to assist the development of sustainability activities in each of the tour’s stops. CocaCola will lead consumer activations digitally for the first time, eliminating waste and conserving water, electricity, materials, and other resources at each stop on the tour.
The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup Sponsor since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950 and is a long-time supporter of football at all levels.
Source: Joy Sports
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